One credible, straightforward and simple idea and consumers will talk
positively about your product.
This is the origin of “word of mouth” marketing.
We look for the perfect moment to launch the product carefully selecting
the adequate communicator to spread a positive “rumour” and this quickly
increases the awareness of the product.
The brand’s values play a key role in this strategy as they bring
credibility and authenticity to the “rumour”.
This strategy generates awareness and opinions at a very low cost, using
trustworthiness as the key to success.