guerrilla


One credible, straightforward and simple idea and consumers will talk positively about your product.

This is the origin of “word of mouth” marketing.

We look for the perfect moment to launch the product carefully selecting the adequate communicator to spread a positive “rumour” and this quickly increases the awareness of the product.

The brand’s values play a key role in this strategy as they bring credibility and authenticity to the “rumour”.

This strategy generates awareness and opinions at a very low cost, using trustworthiness as the key to success.

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