3lemon. city marketing
What is city marketing?
Projecting the brand of a city can be very difficult indeed...
City marketing is the strategic promotion of a city and its brand.
It aims to provoke an experience to current and future consumers to satisfy their functional and emotional needs when enjoying the whole package of services offered by the city.
City marketing is the strategic promotion of a city and its brand.
It aims to provoke an experience to current and future consumers to satisfy their functional and emotional needs when enjoying the whole package of services offered by the city.
