3lemon. advergaming
Others have added entertainment to advertising.
We have added advertising to entertainment.
Playing isn’t just for children.
Advergaming is the practice of using video games to advertise a product,
an organization or an idea.
The video games industry generates more profit than the film and music industry together.
The video games industry generates more profit than the film and music industry together.
Advergaming facilitates finding the right target group of consumers and it
generates a positive experience for the receiver in terms of advertising.
This practice combines efficiency (reducing the investment’s budget) + art (essential part of advertising) achieving this way the efficiency of the delivered message.